If you’ve spent any time in the professional audiovisual (AV) or systems integration world, you’ve probably heard the acronym “ISE.” But what exactly is ISE — and why does it matter to AV professionals, integrators, manufacturers, and technology buyers?
Let’s break it down.
ISE — Integrated Systems Europe
Integrated Systems Europe (ISE) is the world’s leading annual trade show for the professional AV and systems integration industry. It brings together global manufacturers, integrators, designers, consultants, and technology decision-makers to showcase the latest innovations shaping how AV systems are designed, installed, and deployed.
ISE takes place each year—typically in February—at Fira de Barcelona Gran Via in Barcelona, Spain, and spans multiple days packed with exhibits, education, and networking.
Why ISE Matters to the AV Industry
ISE is more than a trade show—it’s where the industry sets its direction.
Each year, ISE serves as a meeting point for:
- Manufacturers launching new products and platforms
- System integrators discovering solutions and partners
- Consultants and designers tracking trends and best practices
- IT and facilities teams exploring AV’s role in connected environments
- Educators and industry leaders sharing insights and expertise
What Happens at ISE?
🔊 A Massive Exhibit Floor
ISE features hundreds of exhibitors across an enormous show floor, showcasing technologies such as:
- Digital signage and display solutions
- Professional audio and video systems
- Lighting, staging, and live event technology
- Smart building and automation systems
- Unified communications and collaboration tools
- Emerging technologies like immersive experiences and AI-driven AV
It’s one of the few places where you can see everything—from cutting-edge prototypes to proven, field-ready solutions—in one location.
🎓 Education & Professional Development
ISE places a strong emphasis on learning, with:
- Keynote sessions from industry leaders
- Technical workshops and hands-on demos
- Summits focused on topics like AV-over-IP, smart buildings, sustainability, and cybersecurity
- Thought-leadership content designed for both technical and business professionals
The show continues to evolve alongside the industry, reflecting how AV increasingly intersects with IT, networking, and enterprise environments.
🤝 Networking & Community
Beyond the booths and sessions, ISE is known for its unmatched networking opportunities. From casual conversations on the show floor to organized meetups and after-hours events, ISE is where partnerships are formed, ideas are exchanged, and long-term industry relationships begin.
Who Should Attend ISE?
ISE is valuable for anyone involved in professional AV or systems integration, including:
- AV integrators and installers
- Manufacturers and distributors
- Systems designers and consultants
- IT and network professionals
- Facilities and operations managers
- Educators, trainers, and content creators
The show spans industries such as corporate, education, healthcare, hospitality, retail, broadcast, and live events.
A Truly Global Event
Since launching in 2004, ISE has grown from a regional trade show into a global AV industry hub, attracting tens of thousands of attendees from well over 150 countries each year. Today, it’s widely regarded as the most influential event on the professional AV calendar.
AVGear Is Attending ISE
We’re excited to share that AVGear will be attending ISE and connecting with industry partners, manufacturers, and fellow AV professionals from around the world.
If you’re attending ISE and would like to:
- Meet with the AVGear team
- Talk about buying or selling professional AV gear
- Discuss auctions, surplus equipment, or resale strategies
- Connect in person while you’re in Barcelona
👉 Schedule a time to meet with us here:
Spots are limited, so we recommend booking ahead of time.