The Analog Way Prima SMS720 is a 7x2 seamless matrix scaler and video switcher designed for professional audiovisual environments like live events, conferences, and fixed installations. Part of the rugged and heavy-duty Prima Series, this unit offers advanced high-resolution digital processing with very low latency, ensuring smooth and professional transitions between various video sources. It features seven seamless inputs and two independent outputs, each with simultaneous HDMI and HDBaseT connectivity, allowing for flexible signal distribution over standard Cat5e/Cat6 cables up to 100 meters for 1080p signals.

The switcher excels in managing both digital and analog video and audio signals, including 4 HDMI inputs, 1 universal DVI-I input (digital or analog), and 2 universal analog inputs (composite, S-video, RGB/YPbPr auto-recognition). It supports a wide range of formats from NTSC/PAL up to WUXGA and QWXGA resolutions. Key functionality includes a native matrix switcher, independent output management, automatic input detection, and a variety of transitions such as fade (dissolve), cut, and wipe through black or color. The SMS720 also offers comprehensive audio handling, including A/D and D/A conversion, audio breakaway, and lip-sync adjustment, making it a versatile and reliable solution for complex AV setups. Control is available via the front panel, RS-232, or LAN connections.