The Just Add Power VBS-HDIP-708POE is a high-performance IP-based video transmitter designed to distribute ultra-high-definition video signals over standard Gigabit Ethernet networks. This device is part of the Just Add Power (J+P) Visual Collaboration System, which utilizes Internet Protocol to create flexible, scalable video distribution matrices without the need for a central hardware switcher. The transmitter takes in a 3G-SDI or HDMI video source, along with embedded audio, and encodes it into IP packets for transmission over a LAN. Its "Ultra HD" capability indicates support for high-resolution signals, including 1080p and 4K, at various frame rates, making it suitable for demanding applications in command and control rooms, digital signage networks, broadcast facilities, and corporate AV environments where multiple high-resolution sources need to be available at any display.

A key feature of this model is its Power over Ethernet (PoE) capability, denoted by "POE" in the model number. This allows the transmitter to receive both data connectivity and operating power through a single Ethernet cable from a PoE-enabled network switch, drastically simplifying installation by eliminating the need for a separate power outlet at the source location. The device supports low-latency, visually lossless compression to maintain image quality while efficiently utilizing network bandwidth. It is designed to work in conjunction with compatible J+P receivers, which decode the IP stream and output the original video signal to a display. Any receiver on the network can access the video from any transmitter, creating a software-defined video matrix where routing is managed through a web-based interface or system controller.

The transmitter is housed in a compact, fanless metal enclosure suitable for discreet placement near the source equipment. Management and configuration are performed through a web browser or J+P's management software, allowing for easy setup of video parameters, network settings, and system-wide control. By leveraging existing IP infrastructure, the Just Add Power system, with transmitters like the VBS-HDIP-708POE, provides a future-proof and highly scalable alternative to traditional video matrix switchers, enabling unlimited input-to-output scalability and simplified cabling for complex multi-source, multi-display installations.